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A penalty from Google means that your search engine rank will be impacted.  Stay on Googles good side.  Its content relevant to your enterprise.  Should you write a post on something that doesnt pertain to your business, you might attract an audience but not the ideal audience to your website. Publish Unique Content Many business owners fall prey to having an agency or niche marketing company to compose and post content on their own blog.  While thats do your research to ensure the content you're receiving is not also published on another blog.  A simple way to test this is to conduct a search of this first paragraph of any material which you purchase from a writer or business. If you arent able to outsource your own blog articles, check out this post about the best way to write content that is original.    Write Regularly A situation is that business owners start writing and then cease after a brief period of time.  Keep an editorial calendar and adhere to a program for blogging. Although you should strive to blog as a minimum, its important to recognize that there is basically no limit to the maximum amount of blogging you do.  A site that hasnt may lead people that stumble across it to think that the company is inactive also. Should you write about something specific enough on your blog, you can become the thought leader in your business.  Not every blog post has to be award-worthy while presumed leadership is vital.  Here are 130 ideas business blog topics which you can use all year long.    Break Up the Text No one likes to see a block of text.

 

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If your article is a listing of must-dos or hints, title your post accordingly.  Stumbling on a blog article with 7 business blogging best practices presented in a numbered list is much more attractive to readers than a very long post with apparently no organization.  Readers can bully right into not spending their time reading your article. By breaking blog posts up into pieces of info rate bounces.    Use Images would be by including pictures in blog posts.  Graphics and images are attractive and keep viewers interested.  Returning to the example in the very first stage, using keywords that are targeted for it and youre if youre writing a blog article about a award your restaurant obtained include images of the award in the article!  Post images of this award ceremony or even a party to celebrate the winners. Use a stock photograph instead of not including any image in any way In case you dont have some images to add.  Remember also that correctly tagging your images can help to boost the SEO of this article to which they belong.   Pictures have the potential to rank on Google.     Establish realistic expectations Dont expect blog success.  Results will take some time.  Business blogs will help convert more visitors into prospects almost immediately because they allow a business owner to show off their knowledge and experience in the business. This doesnt imply, however, that blogging right or working for you.  Blogging will pay off over time. Follow these methods for your blog and you need to see success!  For help getting started with business blogging, then download our free guide under: This post was published July 29, 2015 July 6, 2018 and updated.

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Should you use blogging to promote your business, you know that writing blog articles that are good is half the battle.  Understanding when to post them may make all of the difference in whether your blogs get and how to title them, talk about them read, commented on and sharedor ignored.  The Colossal Content Marketing Report recently analyzed 1.16 million articles from 4,618 sites by publishers including content marketers, people and media firms. When Should You Post In case youre posting just on weekdays, like 87 percent of the posts in the analysis, you may want to rethink your plan.  Blogs posted on weekends got more shares on average.  Saturdays were the very best afternoon for sharing: Even though only 6.3percent of articles in the analysis were printed on Saturdays, these articles got 18 percent of social shares. To 6 p.m. Eastern time), most engagement with and social sharing of articles occurred after hoursfrom 9 p.m. to midnight Eastern, using a major spike from 10 to 11 p.m. Takeaway: Try scheduling some posts for sharing or weekends posts on social websites afterwards at night instead of during business hours. Once post titles went beyond 60 characters, however, social sharing dropped.  In case you ask a question on your blog post names Survey says Yeswhile 95 percent of blog post names didnt include those who did received almost twice as many shares, a question mark.  Keep in mind that posts with more or two question marks had the least amount of shares. Takeaway: When you title blog posts, look for a middle ground.  Dont go overboard, although questions spark interest.  And capitalize like a tween girl.  Where Do Readers Share Many social sharing of site posts took place on Twitter and Facebook: Twitter accounted for 38.6 percent of total societal shares, Facebook Shares for 26.7 percent and Facebook Retailing for 33.8 percent.

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Want more tips to market your business Register for your Web.com Small Business Forum Online.  Being a member of the Small Business Forum enables you to ask questions remark on our posts, get to learn small business owners and get exceptional offers on company services from our spouses. Word Press is a powerful CMS effective at building just about any type of Website and has been around for a while today you would want.  With that being said, Word Press began as a humble platform.  The CMS has increased a tremendous amount however you can observe many of its influences are present. Theyre just part of this Word Press site as complete while blogs are often contained by Word Press sites.  Blogs are additional on so frequently they are almost considered an afterthought when it comes time to put them in.  While we suggest a blog for most sites, we also want to caution folks about using sites or slapping them together too hastily. Below, we examine some criteria and tips to make sure that your Word Press blog is a resource which people actually want to see.  Readability Determines Retention When you look at a blog post, you can instantly tell if youre going to read the article based on its ease of reading. Unless that articles is absolutely amazing, we dont remain on those pages for more than a couple paragraphs, even if that!  Its isnt combating your design when putting together your blog.  Below are strategies to maintain your legibility Use bigger fonts.